Over at mymoneyblog, the author has been posting about money lessons learned as a child. This brought to mind the one significant lesson that I was ever taught in school about business, investing, and entrepreneurism. In 4th grade at my school, the lesson planned called for 4th graders to create “companies” to produce candy to sell to the entire school. Little did I know what I was about to learn.
The lesson started with us learning about the stock market and how buying shares of a company works. We printed up business plans describing the candy we would sell, created stock certificates, and set an offering price. Then one day all our companies made our IPO’s. We would bring in our allowances/savings/whatever our parents would give us
and buy shares of whatever companies we thought would be most successful. There unfortunately was no stock market for the shares after they were all purchased so you needed to be quick to get in on the best candy companies. The classroom really started to look like the Wall Street trading floor as we rushed to buy the shares.
Here is what I remember about the the candy choices. There were various kinds of chocolate. Some companies centered around just creating chocolate with a specific mold and creating a clever brand name for it. My specific company decided to put Rice Krispies in our chocolate creating a Nestle Crunch type chocolate. There was a company producing rock candies and another producing a Chex Mix style snack. Then there was a company that was producing simple popcorn. How boring I thought?
We used the proceeds from the IPO to purchase our supplies to make the candy. Then another day of the lesson was spent actually making the candy. Needless to say everyone had fun doing this.
Then came the day of the sale. My company’s Nestle Crunch style chocolate did a steady business. At the end of the day I think we managed to sell all of the product we made, with a little help from our own purchases. Looking around the room, it was clear there were winners and losers. What surprised me the most was that the simple popcorn, whose business plan and product I had shunned was first to sell out. Clearly I had misjudged the market.
The next day the lesson called for analyzing the profits. We calculated our profit after all expenses, paid our employees, and then distributed the remaining profits to the shareholders. It’s obvious that selling candy to elementary school students is a great business. Every company turned a profit, I think the lowest performing company still managed to pay 30 cents to buy back the 25 cent shares. My particular company paid out 75 cents. The real shocker to me however was the popcorn company which paid over $2 a share.
It was at this point I realized my mistake. My parents recognized that popcorn was an extremely cheap and healthy food, so I always had access to popcorn anytime I wanted it. Others in the school must not have been so fortunate. Keep in mind that this was the 1980’s before microwave popcorn became commonplace, so making popcorn still involved some effort. Thus there seemed to be an insatiable desire for popcorn amongst my schoolmates. The raw materials for making popcorn are also insanely cheap. $10 of vegetable oil and unpopped popcorn will produce enough to feed a school. Chocolate was much more expensive to produce. A large bag of popcorn was priced similarly to a small bag of candy, however that large bag probably only contained about 1 oz of popcorn and cost about 1/10 as much to produce.
Thus this simple lesson taught me a great deal about capitalism. Just because something is undesirable to you doesn’t mean it’s undesirable to others. There is a great deal of profit to be made by recognizing something that you can produce cheaply and easily that others may be willing to pay a high price for.
Jon Money lessons 4th grade, capitalism, lessons, popcorn